Building global investor visibility for a gaming analytics startup

An Eastern European gaming analytics startup was preparing for its Seed round. The company had a strong technical product, early users from game studios, and useful analytics capabilities for game performance, user behavior, and retention. However, its fundraising materials were too focused on product features and did not clearly explain the larger market opportunity.

The team needed to position the company not only as a gaming tool, but as a data and analytics platform that could help studios improve user acquisition, retention, monetization, and game performance. The fundraising story also needed to show why the timing was right, why game studios needed better analytics, and how the company could scale across global gaming markets.

RockinGrow supported the startup with pitch deck and data room preparation, investor mapping and targeted investor outreach. The investor pipeline was built around gaming VC funds, angel syndicates, early-stage funds and investors with experience in consumer technology and analytics.

The outreach campaign helped the company reach relevant investors across Europe, Türkiye, the UK and the US. By making the story clearer and more investor-focused, the startup was able to create stronger conversations with funds that understood both gaming and B2B software.

The company successfully closed a $3.6M Seed round with participation from a gaming-focused investor, a SaaS-focused VC fund, and a group of angel investors.

Result: $3.6M Seed round completed with gaming, SaaS, and early-stage technology investors.