Opening new B2B sales conversations in a competitive HRTech market

An HRTech platform was looking to expand beyond its home market and reach new enterprise customers globally. The company offered an employee engagement and performance management solution, but its sales pipeline was not growing fast enough through inbound channels.

The team needed a more structured way to identify the right companies, reach relevant HR decision-makers, and adapt its messaging for different markets. The main goal was not only to generate meetings, but to create qualified sales conversations that could turn into pilots, annual subscriptions, and long-term customer relationships.

RockinGrow supported the company with target account research, lead list building, decision-maker mapping, personalized email outreach, and campaign optimization. The campaign targeted CHROs, HR Directors, Talent Leaders, People Operations Managers, and Learning & Development teams across technology, retail, finance, and professional services companies.

The outreach messaging was built around key HR pain points such as employee engagement, performance tracking, retention, feedback culture, and manager effectiveness. This helped the company speak more clearly to each buyer group and improve the quality of sales conversations.

Over the campaign period, RockingGrow helped the company generate 132 qualified B2B meetings globally. Out of these meetings, 71 moved into product demos, 32 entered pilot discussions, and 18 companies converted into paying customers within the following sales cycle.

The campaign also helped the sales team improve its regional GTM messaging and better understand which customer segments showed the highest buying intent.

Result: 132 qualified B2B meetings generated, 32 pilot discussions started, 18 new customers acquired